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Retail
Meaningfull design with impact
Retail – Where packaging can make a difference
In the crowded retail environment and all the various categories, standing out amidst the visual noise can feel like a challenge. With countless brands competing for attention, it’s essential to cut through the chaos, keep it simple and create absolute stand–out.
Being bold, brave and sometimes audacious. Unexpected but always by sticking to your core.
Rather than competing with others, we help you showcase your unique strengths.
Don’t compete excel.
By identifying what sets your brand apart, we explore on new directions for your brand to create a powerful and brave identity with impact that lasts
"From generic shelf filler to an iconic brand that connects"
Creating a new brand is always exciting—but replacing three private labels across 13 retail formats in the Netherlands? That’s a whole new level. And exactly the kind of challenge we love.
So we set out to build a brand that would do more than just fill shelves. A brand designed to shake up categories, connect with consumers, and feel right at home in every household. A brand that isn’t tied to one retailer, but feels like it belongs to everyone.
Social, flexible, and effortlessly moving between products, categories, and trends. That brand is G’woon—a private label that’s anything but private.
What did we do?
- Brand strategy
- Naming
- Visual identity
- Packaging design
- Brand activation
Award
Winner Gold Pentaward
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What did we do?
- Packaging Design
"From brand strategy to shelf: when promise and pack align"
PLUS Supermarket asked us to reinvent their private label identity—creating a scalable, future-proof brand. With inflation driving demand for private labels, the old good-better-best strategy was no longer enough. The goal: align the new brand with PLUS’s promise of Good food, good times.
We created a unified, modern brand system that stretches across categories—from everyday basics to fresh and organic products—while reflecting PLUS’s sustainability leadership. The packaging puts the product front and center, with bold photography, rich textures, and clean, minimal framing. Every design engages the senses, turning private label into a desirable, quality-first choice.
The result? A private label brand that elevates shelf appeal, strengthens consumer connection, and positions PLUS as a frontrunner in Dutch retail.
- Brand Strategy
- Visual Identity
- Packaging Design
Additional Cases
In a crowded marketplace, your brand deserves to be seen and celebrated. With Brandnew’s targeted strategies and creative expertise, we’re here to guide you in transforming the battlefield of confectionery into a vibrant landscape where your brand stands out confidently. Let’s embark on this exciting journey together and explore the limitless possibilities for your candy brand!
